{"product_id":"its-all-about-the-numbers-hardcover","title":"It's All About the Numbers - Hardcover","description":"\u003cp\u003eby \u003cb\u003eRob Lorton\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIt's All About the Numbers: The Legends, Superstitions, and Culture Behind the Digits\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMichael Jordan didn't choose #23 to become a legend. He chose it because his brother wore #45, and 45 divided by 2, rounded up, equals 23. That simple calculation-born from sibling rivalry and respect-changed sports history forever.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBehind every jersey number is a story hiding in plain sight: the catcher who wears #12 to honor the twelve minutes his daughter survived without oxygen. The linebacker who paid $250,000 for two digits. The goalkeeper who chose #00 hoping for shutouts-and got exactly one. The player who built his entire brand on a girlfriend's miscount.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eFrom Rolexes to Porsches, from beer to college funds, athletes have traded everything for the right number. Some honor fallen heroes. Some follow superstitions. Some turn digits into hundred-million-dollar brands. And some discover too late they've been wearing the wrong number all along.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDrawing on 350+ sources and featuring over 200 athletes-from Michael Jordan to Caitlin Clark-across baseball, basketball, football, hockey, and soccer, \u003cem\u003eIt's All About the Numbers\u003c\/em\u003e connects scattered stories across a century of sports into a comprehensive narrative about what jersey numbers really mean: identity forged through tribute, negotiation, faith, family, and sometimes pure accident. You'll learn why Tom Brady settled for #12, how your brain processes athletes differently based on their numbers, and why some teams have banned #13 for decades while others embrace it as lucky.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThese are the stories of sports' most visible symbols-and proof that in athletics, as in life, the number on your back isn't decoration. It's destiny.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 358\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.81 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 15, 2026\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":67868660596894,"sku":"9798994945216","price":40.1,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7748\/8030\/files\/ohanF2AkwG9798994945216.webp?v=1793311091","url":"https:\/\/theword.com\/products\/its-all-about-the-numbers-hardcover","provider":"TheWord.com","version":"1.0","type":"link"}